Stats & Data
Numbers don't tell you everything, but they tell you something. These posts dig into church data, digital ministry research, and the stats that actually matter — and the ones that get routinely misread.
Success in Digital Ministry
How do we measure success in digital ministry? Success in digital ministry goes beyond numbers. While followers, likes,…
Using AI for Effective Church Social Media Outreach
Social media has become an essential tool for churches to connect with their congregation and community. It has become…
Key Digital and Online Analytics to Track for Churches
How do you know if you are being effective in your digital and online ministry? As churches seek to engage with and…
Start the New Year Strong in Your Digital Ministry
As the calendar turns to January, people usually take time to reset, rest and reimagine what a new year can bring. The…
How AI can Help Churches with Data Collection
EDITOR'S NOTE: ChatGPT is very popular right now as people are experimenting with it in all walks of life. Because of…
The Importance of Having an Online Giving Platform for Your Church
Before Covid hit, there were still plenty of Churches that did not have an online giving platform or option for their…
5 Online Ministry Insights from August 2023
Just as quickly as it started, summer is now over. If children in your area are not already in school, they will be…
5 Ways to Get More People Coming To Your Church's Facebook Page
Years ago, after the 2016 election, Facebook made major changes to what kind of content they were gonna let people see.…
5 Ways to Increase Watch Time on Your Church's YouTube Videos
There are a lot of video platforms your Church can and should use. While TikTok, Instagram Reels and YouTube are some…
Unlocking Discipleship Growth: Mastering Metrics for Impact
jeff • August 15, 2023 embed Metrics are important. In fact, as Andy and Ashley discuss in this episode of the Hybrid…
Online Numbers that Matter Beyond Sunday Morning Numbers
Tracking numbers is not a new thing for Churches. While it is unknown when number counting started in Churches, it is a…
Can AI Help Maximize Your Social Media Content? Let's Ask AI
EDITOR'S NOTE: ChatGPT is very popular right now as people are experimenting with it in all walks of life. Musicians…
4 YouTube Stats that Matter for Churches
Is your Church or ministry on YouTube yet? If not, now is the perfect place for your Church to start investing time and…
How to Get and Utitlze Google Ad Grants
jeff • April 13, 2023 embed Did you know that Google is giving non-profits $10,000 a month in FREE money to spend…
How to Keep Improving Your Online Ministry
jeff • January 19, 2023 embed Even before the pandemic, people were doing online ministry. And while many Churches have…
Getting Started with Google Analytics
jeff • July 7, 2022 embed There are a lot of different analytics that you can track for your Church communications.…
The Secret Weapon to Growing Your Church in a Digital Age
Metachurch How To Use Email To Grow Your Church
Decentralized Church & The Digital Analytic That Matters
I'll be the first to admit it, analytics in digital environments can be confusing. So many numbers they sometime cease…
Why Google Search Matters for Your Church
jeff • February 17, 2022 embed Why is Google Search so important for your Church? What does it do and how does it help…
Why Your Church Website Needs An Overhaul
15 Seconds. That’s all we got to capture attention on our websites… and we mostly fail. Why is it that organizations,…
4 Stats about how Social Media is Social Ministry
Churches have been using social media for a number of years now. Some Churches really embrace social media as an…
PODCAST 137: Resi & Analytics of Online Church Services
Are our physical services effective? Typically, we measure butts in seats to get that number. Did more people come this…
Does Facebook Prayer Count?
Barna recently released data that suggests the opportunity to pray with someone at your church is a highly attractive…
PODCAST 128: Jared Roth & Defining the Success of a Physical, Digital and/or Multimodal Church
How do we measure success? Are metrics important? Where is the Holy Spirit in a world where data is king? Look, we know…
BETA13: Defining a Successful Church
Butts in seats. Nickels and noses. Unfortunately, this is how the Church has historically gauged its success. COVID did…
PODCAST 113: Justin Nava & Modern Evangelism by Pastor Google
Research December 2020 tells us that 80% of people cold to Christ don’t care about our worship services, physical or…
PODCAST 105: Savannah Kimberlin & Barna’s "6 Questions about the Future of the Hybrid Church"
As church leaders in the midst of this COVID season, there are certainly questions on this whole Digital Church thing.…
Digital Ads Framework for Non-Specialists
A year ago, I noticed teenagers all over town on their bikes playing something on their phones. I once stopped outside…
Metrics, Chasing Dragons, and How King Solomon was Right.
Friends. What I’m going to write to you all is not original or groundbreaking. It’s not going to change the way you do…
VLOG 001: Engagement vs Reach for Your Church, Online
( 00:00 ): Hey Jeff with THECHURCH.DIGITAL here. One of the top questions I get any given week, and by the way, this is…
Numbers Matter Because People Count
Early on in my church online life, I heard this saying, “Numbers matter because people count,” and it’s stuck with me…
Online Church Attendance Numbers... Who Cares?
We all do, right? But how important are those numbers and what are they really telling us? Sunday, March 15, 2020 will…
Developing Your Data Strategy for Church Online
Having hundreds to thousands of views is great, but unless you’re moving people along a discipleship process then…
PODCAST 051: Ed Stetzer & Defining a Successful Church
What makes a successful Digital Church? Church Online? Church overall? What is it? I'll tell you what it's not: our…
PODCAST 039: Greg Ligon & Behind the Screens - The State of Church Online
Hey Church! This is your podcast. Two incredible organizations… Living As One and Leadership Network… got together and…
PODCAST 012: Living As One & Advanced Church Broadcast
You've been broadcasting your church services for a while now, but for one reason or another you feel stuck. How do you…
Who Really Attends Church Online?
Plenty of churches broadcast their services online. Take your service and put it on Facebook Live. It's super-easy. Why…
I'm not saying Facebook has become the Titanic, but...
Hey Church Communicators. We all love Facebook, right? What's not to love? It's easy to engage users through comments…
How do you know your communications is working? Or the time I almost spit on a Pastor.
"How do you know communication is working?" I was at a restaurant recently, helping a church communications team…
Audience Mapping: Tracking Spiritual Thresholds Online - Cheryl Boyd
EP343 - Jeff Talks Data, Mission Multipliers with ChurchApps.org
EP341 - Jeff & Lucas Pulley from Tampa Underground talk Data, Reporting
EP277 - Dr Dan Tebo, and a Dissertation on Digital Church
EP270 - James Emery White Talks Hybrid Church
EP259 - Better on the Inside Podcast Takeover
EP239: Global Research Surrounding Digital Discipleship
EP237: How to Turbo Charge Your Digital Outreach for Free
Getting Started with Google Analytics
EP213: The EPIC Church Experiment
EP207: Jeff Reed & The State of the Digital Church Address
EP196: TCD Podcast Network Presents the Top Podcasts of 2021
EP192: Research Findings on Digital Church
EP183: Sam Chacko, BiVo/CoVo, and a Not So New Approach to Funding Ministry
EP137: Resi & Analytics of Online Church Services
EP133: Steve Pike & New Streams of Funding for Your Church
BETA25: Nils Smith, Crypto & The Church
EP128: Jared Roth & Defining the Success of a Physical, Digital and/or Multimodal Church
BETA13: Defining a Successful Church
EP113: Justin Nava & Modern Evangelism by Pastor Google
EP105: Savannah Kimberlin & Barna’s "6 Questions about the Future of the Hybrid Church"
EP076: Lee Coate & Digital Engagement Pathway for Your Church
EP051: Ed Stetzer & Defining a Successful Church
EP047: Jon Crabtree & Why Churches (Big and Small) need a Mobile App
Church on Facebook
Why Facebook still matters for churches in 2026, what works (and what doesn't anymore), and how to use the platform…
Church on YouTube
How churches should actually use YouTube in 2026 — sermon library vs. podcast video vs. Shorts vs. native creator…
Livestreaming Church
How to livestream church services well in 2026 — production, platforms, audience care, and integration with the rest of…
Online Ministry Analytics
Which online ministry metrics actually matter, how to measure them, and how to know if your digital ministry is…
