Audience Mapping: Tracking Spiritual Thresholds Online

In this session, Cheryl Boyd walks through the Audience Map—a globally researched framework tracking 12 spiritual stages to help digital ministers meet people exactly where they are. Drawing on thousands of hours of in-depth interviews, the tool challenges communicators to stop creating content for where they wish their audience was and start engaging them where they actually are. A bonus presentation on God Tools shows how these principles translate into a practical, multilingual app for faith-sharing conversations.