EP342: Jeff & Marilyn Adamson Talk Evergreen Content, Reaching GenZ & GenA, Digitally

What if reaching Gen Z and Gen Alpha didn’t require new programs but a radically simple tool? What if the secret to digital evangelism wasn’t flashy ads, but authentic, evergreen content that starts c…

Jeff sits down with Marilyn Adamson, creator of EveryStudent.com, to unpack how a journalism-trained former atheist built a 50-language digital evangelism engine that logged 80 million visits and 1.5 million recorded salvations in a single year — for under $2 a conversion. From closed-country Google ad strategy to a WhatsApp discipleship chain reaching across the Middle East, this episode is a masterclass in evergreen content, personal digital outreach, and what multiplication actually looks like when you get out of the way.