EP322 - How Missionaries can use Digital to Build Their Audience

What if your ministry is stuck in connection but never steps into real impact? Let’s unpack the digital mission flywheel, a framework that challenges you to rethink connection, community, equipping, a…

Jeff Reed kicks off Season 11 with a solo deep dive into the Digital Mission Flywheel — TCD's four-part framework of Connect, Community, Equip, and Mobilize. This episode zeroes in on the connection stage, and Jeff doesn't pull punches: connection without community is powerless, community without equipping is pointless, and equipping without mobilization is reckless. He also unpacks niche casting — the counterintuitive discipline of thinking smaller to reach more — as the foundational shift every digital missionary needs to make.