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EP199: So What's Going On with Jeff & THECHURCH.DIGITAL

Jeff Reed
Jan 17, 2022 · 4 min read
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2021 brought a lot of changes, which brings opportunities in 2022. So, here we are. THECHURCH.DIGITAL, in an attempt to better equip churches that are…

The digital mission field doesn’t stand still. And neither does THECHURCH.DIGITAL.

Episode 199 is a bit different. No guest. No deep-dive framework. Just Jeff pulling back the curtain on what’s been happening behind the scenes — and what’s coming next for TCD as it steps into a new season of equipping churches for digital and metaverse ministry.

If you’ve been around for a while, you know 2021 was a lot. For everyone. Churches got cracked open, rebuilt, pivoted, merged, or quietly shut their digital doors. The landscape shifted fast. And honestly? A lot of what worked in 2020’s “everyone is suddenly online” moment stopped working by Q4 2021.

That’s not a failure. That’s the mission field evolving. The question is whether you’re evolving with it.

2021 Changed Everything (Again)

Here’s the honest read: the COVID bump in online church attendance was real, but it wasn’t a strategy. It was a moment. Churches that treated it like a moment are now scrambling. Churches that treated it like a mandate — a genuine call to reach people who will never set foot in a physical building — are building something that lasts.

2021 clarified the difference.

It also clarified something about TCD. The old way of doing things — good as it was — needed a rethink. New platforms, new audiences, new ministry models, and yes, the emerging conversation around the metaverse all demanded a more focused, more aggressive approach to equipping church leaders.

So TCD went back to the drawing board.

What’s Actually Changing

Jeff isn’t spilling every detail in this post — that’s what the live stream announcement is for (more on that in a second). But here’s what’s directionally true:

THECHURCH.DIGITAL is doubling down on its core mission: equipping churches to make disciples in digital spaces. Not just streaming Sunday service. Not just posting Instagram graphics. Actual disciple-making. Actual community. Actual transformation happening through a screen, through a headset, through a DM.

That means new resources. New frameworks. New conversations about spaces most church leaders haven’t even explored yet — including the metaverse, which isn’t science fiction anymore. It’s a mission field with real people asking real spiritual questions, and almost no churches showing up to answer them.

That’s a problem TCD intends to help fix.

Why This Matters for Your Church

You’re reading this because you’re probably one of the leaders who gets it. You know that “digital ministry” isn’t a department or a tech upgrade — it’s a posture. It’s deciding that wherever people are is where the church should be.

Ephesians 2:10 says we’re created for good works that God prepared in advance. Some of those works are happening in living rooms and coffee shops. And some of them are happening in Discord servers and VR spaces and comment sections at 11pm. The geography has expanded. The mission hasn’t changed.

Your church doesn’t have to figure this out alone. That’s the whole point of TCD.

How to Stay in the Loop

Here’s your practical next step — three of them, actually:

  1. Tune into the live stream announcement. Jeff is laying out exactly what’s changing and what it means for how TCD serves churches going forward. Don’t just catch the replay. Show up live. Ask questions. Be part of the conversation.

  2. Subscribe to the podcast on Apple Podcasts, Spotify, Pocket Casts, or wherever you get your audio. Episode 199 is a transition moment — you’ll want to hear what comes next in 200 and beyond.

  3. Leave a review on iTunes. Seriously. It’s a two-minute act that gets this podcast in front of other church leaders who are asking the same questions you were six months ago. That’s not self-promotion — that’s equipping the Church.

The Conversation Is Just Getting Started

Look, TCD has never pretended to have all the answers. The honest tagline might as well be “we’re figuring this out together, faster.” Church online is still young. Digital discipleship is still being defined. The metaverse is still being built.

That’s not a reason to wait. That’s a reason to lean in now, before the moment passes and everyone else catches up.

Jeff and the TCD team are committed to being in the mess with you — building frameworks, testing strategies, and reporting back from the front lines of digital mission.


Ready to stop guessing and start building? Head over to THECHURCH.DIGITAL to catch the full announcement stream and explore what’s new. While you’re at it, drop a review on iTunes — your two minutes could be the reason another church leader finds the help they need.

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