The wait is over. The hype was real. And yes — it’s actually that good.
We Made a Big Announcement (Here’s What You Missed)
For weeks we’ve been teasing something significant. Something that would change how church leaders and digital missionaries get equipped to reach people online. If you missed the live broadcast, you can watch the full announcement on YouTube right now. Go watch it. We’ll wait.
Back? Good. Let’s talk about why this matters.
Tom Pounder Is Joining the TCD Team
The headline is this: Tom Pounder is officially part of theChurch.digital family.
If you don’t know Tom, get familiar. He’s been in the trenches of digital ministry for years — thinking deeply about how churches can show up online in ways that actually move people toward Jesus. Not vanity metrics. Not viral content for its own sake. Real disciple-making through digital tools.
Tom brings sharp thinking, practical experience, and a genuine heart for the local church. He gets it. He’s not a tech bro who stumbled into ministry. He’s a ministry leader who learned to speak the language of the internet — and now he’s going to help you do the same.
Hit him up on Twitter at @tapounder and tell him you’re glad he’s here.
Why This Is a Bigger Deal Than You Think
Here’s the honest truth: most churches are still playing catch-up online.
They post inconsistently. They treat social media like a bulletin board. They have a website that hasn’t been touched since 2019. And they wonder why their digital presence isn’t producing disciples.
The mission field has moved. People are spending hours every day in digital spaces — scrolling, searching, watching, connecting. If the church isn’t showing up there with intention and clarity, someone else is filling that void. And they’re not pointing people toward Jesus.
This is why adding Tom to the team isn’t just an exciting HR update. It’s a strategic move to help you close the gap.
What Tom Will Be Bringing to the Table
Expect Tom’s contributions to be hands-on and immediately applicable. We’re talking:
- Content that equips, not just inspires. Practical frameworks for building a digital ministry presence that actually functions.
- Honest conversations about what’s working. Not theory. Real strategies from real churches seeing real results.
- Resources built for church leaders, not social media managers. Because most of you are wearing seventeen hats already — you need tools that fit your actual life.
Get Connected to the Sidekick Resources
One of the most tangible next steps coming out of this announcement is the Sidekick resource hub. Head over to thechurch.digital/sidekick and plug in.
This is where TCD is putting practical, actionable tools to help you build your digital ministry capacity. Think of it as your behind-the-scenes support system — the kind of resource that helps you stop guessing and start executing.
Ephesians 4 talks about equipping the saints for the work of ministry. That’s the whole point here. You’re the one on the ground. Our job is to hand you better tools.
The Bigger Picture
This announcement isn’t just about one person joining one website.
It’s a signal that the work of digital missions is maturing. The early days of “just get your church online” are behind us. The question now is: how do you make disciples in digital spaces, consistently, strategically, and sustainably?
That question deserves serious, experienced people working on the answer. Tom Pounder is one of those people. And his joining TCD means you get access to that thinking — for free — on a regular basis.
What You Should Do Right Now
Three things. Do all three.
- Watch the announcement. YouTube link right here. You’ll get the full picture and hear it straight from us.
- Subscribe to the Sidekick resources. Go to thechurch.digital/sidekick and get plugged in so you don’t miss what’s coming.
- Welcome Tom to the team. Find him on Twitter at @tapounder and say hello. He’s the real deal, and he wants to connect with the people doing this work.
The digital mission field isn’t waiting. Neither should you.
